About me
As a hands-on Creative Director, I am responsible for leading creative
vision and building brand strategy, always with a focus on commercial
objectives. I am passionate about the power of great design and nurture
my teams with a very inclusive attitude to creative inspiration.
I take time to recognise team skills and delegate appropriately, leading
by example and employing a deliberate approach for all projects:
First, I encourage intelligent analysis and original, inventive thinking.
Next I oversee development and execution with a high level of craft,
technical skill and material knowledge. I find that this two-sided process
produces a deeper understanding and knowledge of a brief, defines a
brand's positioning clearly, creates an appropriate conceptual language,
and delivers a beautifully finished result.
Skills
Advertising, Art Direction, Branding, Creative Direction, design, Digital Marketing, Strategy Planning
Sector Experience
on 9th February 2021