Agecko rebrand: Reimagining waste for a circular future
After 14 years with a familiar but dated identity, Agecko was ready for evolution. Operating in a sector transformed by net zero goals and tightening legislation, the company needed more than a refresh. It needed a brand that reflected its transition from waste brokerage to total waste consultancy. One that could help clients stay compliant, reduce environmental impact and innovate across a circular economy.
Outdated identity in a changing industry
The old vertical logo and static visuals had become a barrier. Digitally inflexible and visually cold, they no longer captured Agecko’s strengths: technical know how, innovation and a people-first approach.
The new brand needed to communicate clearly with multiple audiences. Long-standing partners, regulators, and new prospects — while sharpening Agecko’s position in a complex, regulated space.
We anchored the brand around two propositions:
• “Changing your waste, not you.”
• “Bringing innovation to total waste.”
Together they express a practical promise: transformation without disruption, powered by smart, sustainable thinking.
A bold identity built for trust and warmth
The new visual identity embraces Agecko’s human side of being approachable, an expert and forward-thinking.
A refreshed palette of greens, sky blues, and earthy tones positions the company at the heart of the sustainability while standing out from the industry’s sterility. The result feels modern, grounded and instantly more relatable.
A logo system that performs everywhere
At its core, the new logo is responsive by design. It’s balanced, flexible and recognisable across every medium from mobile screens to haulage fleets. It reinforces consistency and instantly signals modern professionalism.
Bringing the Gecko to life
Agecko’s namesake now plays a meaningful brand role.
The gecko’s tail forms the descender of the “g,” while its footprint shapes the counter of the “o,” symbolising both environmental impact and the positive mark Agecko leaves. This distinctive asset adds warmth and memorability across all mediums. Whether on social, printed collateral or digital touchpoints - a visual metaphor for reducing footprints and closing loops in the circular economy.
A Website built for clarity and conversion
The digital experience was rebuilt around simplicity and scale.
The website navigation leads users through services, sectors and locations helping them quickly find what they need while reinforcing nationwide reach. The result is a cohesive, education-led website that converts. Reflecting Agecko’s evolution from operator to strategic partner.
A cohesive rollout across every touchpoint
Beyond digital, the brand was unified across social, collateral, signage, and documentation. Every element reinforces the same story: a confident, modern, sustainability-driven partner ready for what’s next.
The impact
Post-launch results underline the shift:
• Website performance: Top rankings for 12 core keywords (increased from just 1); 140% increase in form submissions.
• Engagement: Average events per user up 83%; organic search now drives 84% of new users.
• Social reach: Facebook impressions increased by 183%; LinkedIn engagement by 106%.
A future ready brand built on legacy
Agecko’s rebrand wasn’t cosmetic. It was strategic. The new identity brings clarity, warmth, and digital strength to a business built on trust and expertise. It equips Agecko not just to meet the future of waste management but to lead it.
