About me

Thibedi Meso is a creative powerhouse in the world of advertising. With a background in graphic design and copywriting, he has built an impressive portfolio of work for renowned South African brands such as Standard Bank, Nissan, Discovery Life, and more. Thibedi's passion for creating insightful advertising that resonates with the local market has earned him numerous account wins and awards both locally and internationally.

Believing in the power of bold ideas, Thibedi brings his love for culture, travel, and family into his work. His philosophy on advertising can be summed up in a simple yet impactful phrase: "If it doesn't feel like a punch in the gut, you don't have that big idea yet." He understands that truly impactful and creative advertising must evoke strong emotions and leave a lasting impression on its audience. With his exceptional creative instincts and keen attention to detail, Thibedi strives to deliver campaigns that create meaningful connections.

Thibedi's exceptional talent and dedication have garnered him accolades at shows including Assegai, One Show, Loeries, Effies and the Promax Awards. His work on the Metropolitan 'After Tears' campaign earned

him Best in Show honours for Original Music and Cinematography at the CICLOPE Festival.

With 15 years of experience in the industry, including roles as a copywriter and graphic designer, Thibedi is currently the Chief Creative Officer at Brave Group. His ability to think outside the box and lead diverse teams, has solidified his position as a visionary artist in the advertising world. With his passion and unwavering commitment to excellence, he leaves an indelible mark on every project he undertakes.

Awards

Cannes Lions - Shortlist, Ciclope Category Winner, Creative Circle Award - Silver, Effie\'s - Silver, Loeries - Bronze, Loeries - Silver, Promax Award