About me

With over a decade of experience crafting compelling narratives for global fashion, beauty, and lifestyle brands, I specialize in transforming cultural insights into authentic brand stories. My expertise blends strategic clarity with visual storytelling, ensuring messages resonate powerfully across diverse audiences.
Having led strategic branding, creative direction, and integrated campaigns at top-tier agencies including WPP, BBDO, Saatchi & Saatchi, Ogilvy, and Leo Burnett, I consistently deliver results-driven, visually captivating campaigns. Passionate about inclusivity and authentic representation, I leverage my international perspective and deep understanding of consumer behavior to celebrate diversity and engage audiences meaningfully.
As fashion evolves toward richer, broader narratives, I bring strategic experience, visual excellence, and genuine creative passion—ready to elevate your brand's voice and vision.

Skills

Advertising, Art Direction, Brain storming, Brand / Logo Design, Brand Management, Brand Stategy, Branding, Campaign Planning, Casting, Communications, Content, Copywriting, Creative, Creative Direction, Curating, Digital Art, Digital Marketing, Digital Strategy, Direct Mail, Editing, Editorial Design, Event Design, Experiential Marketing, Graphic Design, Image Retouching, Influencer Marketing, Marketing Strategy, Multimedia, Negotiation, Outdoor (OOH), Photography, Photoshop, Picture Research, Point of Sale, Point of Sale Design, Post Production, Presentation, Print Design, Problem Solving, Producing, Production, Project Design, Proof Reading, Retail Design, Retouching, Road-mapping, Script Writing, Social Media, Storyboarding, Strategy Planning, Team Management, Typography, UX/UI, Visual Layout, Visual Merchandising, Visualising, Writing

Sector Experience

Advertising, Arts, Audio / Visual, Beauty, Brand Management, Branding, Catalogues & Brochures, Communications, Creative Services, Design, E-Commerce, Event Organisers / Management, Fashion, Lifestyle, Luxury, Marketing, Media, Photography, Point of Sale, Print, Production, Retail, Social Network / Community, Television, UI / UX

Awards

Effie\'s - Gold

Clients

Clemenger BBDO Melbourne, Colenso BBDO, George P. Johnson New Zealand, Leo Burnett Melbourne, Saatchi & Saatchi NZ, VMLY&R Melbourne, VMLY&R New Zealand, WPP Sydney