50,000+ employees based in over 900 locations, working across five continents accessing up to 400 training courses.

Liberty Mutual is much more than a US Fortune 500 company employing tens-of-thousands of people worldwide. It is a company that touches the lives of millions or ordinary people and businesses every day.

With such a globally diverse workforce, the challenge for the brand was to create a core educational hub that would allow staff to equip themselves with the values, insights and traits that define the company's culture and success.

Partnering with the Liberty Mutual Surety Marketing Team based in North America, our role was to give form and structure to this learning hub - incorporating the brand's purpose:

"We aspire to provide best in class educational experiences within the Surety industry. 'Surety You' will provide a common framework for a curriculum to include 100-400 level courses, studies and experiences for major roles to advance employee skill sets." (Liberty Mutual Surety Brand Manager)

'Surety You' - is a definition of empowerment to the company's workforce. You are the brand and the brand is you. As the face and voice of Liberty in all of their individual day-to-day customer interactions with customers, suppliers and fellow employees, 'Surety: You'.

Date created: March 2017 2017-03-01T00:00:00+0000
Date published: 1 November 2017 2017-11-01T16:32:04+0000


2017 Davey Awards Corporate Identity Manual Style Guide
2017 Davey Awards Gold Corporate Identity


  • Liberty Mutual Surety (North America)Client

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