ABOUT

Background:
50,000+ employees based in over 900 locations, working across five continents accessing up to 400 training courses.

Liberty Mutual is much more than a US Fortune 500 company employing tens-of-thousands of people worldwide. It is a company that touches the lives of millions or ordinary people and businesses every day.

Challenge:
With such a globally diverse workforce, the challenge for the brand was to create a core educational hub that would allow staff to equip themselves with the values, insights and traits that define the company's culture and success.

Solution:
Partnering with the Liberty Mutual Surety Marketing Team based in North America, our role was to give form and structure to this learning hub - incorporating the brand's purpose:

"We aspire to provide best in class educational experiences within the Surety industry. 'Surety You' will provide a common framework for a curriculum to include 100-400 level courses, studies and experiences for major roles to advance employee skill sets." (Liberty Mutual Surety Brand Manager)

'Surety You' - is a definition of empowerment to the company's workforce. You are the brand and the brand is you. As the face and voice of Liberty in all of their individual day-to-day customer interactions with customers, suppliers and fellow employees, 'Surety: You'.

Date created: March 2017 2017-03-01T00:00:00+0000
Date published: 11 September 2017 2017-09-11T13:53:15+0100

MADEIT CREDITS

  • Liberty Mutual Surety (North America)Client
Project featured: on 11th September 2017

Surety You - Brand Identity

*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*

Comments