ABOUT
Briefed to articulate the vision, mission, and purpose of Worldwide Clinical Trials Oncology into a clear and concise statement of intent, our mission was to capture the passion and commitment that runs through the people that made up the company.
This was realised in a simple promise that could be made to every patient, family member and healthcare professional: “Our mission is simple: We don’t give up.”
Inspired by those who have come through cancer, the creative platform was a human one. Cancer survivors who wear their scars as a badge of honour featured throughout the campaign and allowed Worldwide to tailor their communications to specific cancer types, ethnic groups, genders, and ages.
Rather than focussing on the people behind the science, the campaign focuses on the people who have put cancer behind them.
MADEIT CREDITS
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Worldwide Clinical Trials OncologyClient
Back to Finding a human canvas to talk about cancer project
Emer
Brand Designer, The Mission Control Communications
Ireland
KHALINA LIUDMILA
WEB DESIGN | UI/UX | EMAIL DESIGN, Freelance
Ukraine
Lee Stuart Shepherd
Senior Creative Designer & Art Director, - Available / Looking for a new opportunity
United Kingdom
James Killoran
Head of Strategy, The Mission Control
United Kingdom