ABOUT

Briefed to articulate the vision, mission, and purpose of Worldwide Clinical Trials Oncology into a clear and concise statement of intent, our mission was to capture the passion and commitment that runs through the people that made up the company.

This was realised in a simple promise that could be made to every patient, family member and healthcare professional: “Our mission is simple: We don’t give up.”

Inspired by those who have come through cancer, the creative platform was a human one. Cancer survivors who wear their scars as a badge of honour featured throughout the campaign and allowed Worldwide to tailor their communications to specific cancer types, ethnic groups, genders, and ages.

Rather than focussing on the people behind the science, the campaign focuses on the people who have put cancer behind them.