About us

The Fashion Digital is a London-based social media agency, specialising in digital content for luxury fashion brands. The agency was founded at the end of 2016 by Natalie Hughes, former Social Media Editor at NET-A-PORTER, MatchesFashion and Christian Louboutin.

In our first 18 months and without investment, we have won several high-profile clients, including designer Roland Mouret, the British Fashion Council, supermodel Doutzen Kroes and beauty brand Eyeko. We’re also passionate about emerging, independent and boundary-pushing brands, with clients such as knitwear brand Madeleine Thompson and gender-fluid underwear line, Les Girls, Les Boys.

As a team of four - and counting -, we pride ourselves on our hands-on approach. In addition, we work with a collective of brilliant writers, photographers and videographers to bring our clients’ visions to life. Here at our London Bridge office, we like to think we challenge the traditional reputation of the fashion industry, offering a friendly, informal and flexible working environment. Mental health is a cause close to our founder's heart, so every employee is offered a year’s subscription to the Headspace app, with further initiatives being planned for 2018.

The Fashion Digital's articles

The Fashion Digital's articles

Account Wins of the Week

Creative Opinions on Cannes Lions 2018: Big Trends and Big Changes

Account Wins of the Week

Account Wins of the Week