About us

The Different Folk represents artists from around the world, producing distinctive projects in indisputably individual styles.

Standing out means consciously deciding to do things differently. Our roster was curated to help brands do exactly that – while sticking to their unique true-to-roots style.

We believe in equal input from our artists and clients, and together, we produce work that feels truly different.

Our community of interdisciplinary artists are at the forefront of their fields. Collectively, they have produced a range of multimedia projects: including digital and analogue illustration; animation; AR/VR; sculptures and installations; live art and set design.

In-house, we’re a team of creative consultants. Our years of combined industry experience mean we expertly match our artists with projects that fit their goals, and help them make decisions that shape their careers.



Sector Experience

Advertising, Animation, Branding


Adidas, Adobe, Amazon, Apple, Converse, ESPN Sports Media Ltd, Foot Locker, Google, John Lewis, Nike

Currently No Client Rating
Annual 2023 ShortlistCreative Services Company of the Year
Top 10 Artist Management Project featured:Aleksandra Bokova x MTV
on 30th May 2023
Project featured:Vivienne Shao x MTV
on 6th June 2023
Project featured:Clémence Gouy - Courtside in Paris
on 22nd August 2023

The Different Folk has been a Contributor since 25th November 2015.

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Creativepool member since 19 May 2023