ABOUT

The Government of the City of Buenos Aires wanted to encourage blood donation, making it a more personal and meaningful experience. It’s not just about saving lives; it’s about all the things people can do with the rest of their lives. “You give more than just blood” is an open invitation to realize that when you donate blood, you are actually donating everything that person can achieve after the transfusion.

AWARDS

Cannes Lions
communication arts
Creativity International Award
EPICA Awards
luzers archive

MADEIT CREDITS

  • City of Buenos AiresClient
Annual 2016 WinnerYou Give More Than Just BloodAdvertising: Print

You Give More Than Just Blood

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