About us

We tell stories that win hearts and minds.

The Banner Years is the customer experience studio. We build brands, strategies, and environments for retail, hospitality, media, and fitness clients.

Together, we solve problems through Content Strategy, User Experience Design, and Brand Creative.

There is no substitute for time in the trenches–and we’ve got tons of it. For two decades, our team has been telling stories that win hearts and minds for the world’s biggest brands.

The Partners

Tara Victoria & Brad Weaver

Tara Victoria

Tara Victoria is a Managing Partner at The Banner Years, the Customer Experience Studio. Her first job was in the movie business–at a movie theatre. She refused to wear the hat, but she was in management before they could stop her. Originally from Calgary, Alberta, she’s a classically trained artist, reckless optimist, and the object of a small religious cult that worships her hair. She’s branded some of the most innovative lifestyle, fashion, and wellness brands in North America. She’s equally good at being a designer, illustrator, painter, writer, photographer, keynote speaker, snowboarder, and laughing out loud. Yes, she’s the real Tara Victoria.

Brad Weaver

Brad is a Managing Partner at The Banner Years, the Customer Experience Studio. His first job was pumping gas and stocking beer coolers at age 12. He’s been climbing the ladder ever since. He’s originally from North Alabama, which he left as soon as he could. He went to school to be a lawyer, realized he wanted to write books and make movies, and has spent the last two decades writing books, making movies, and managing creative for some of the biggest brands in the world. He’s equally good at being a writer, designer, developer, researcher, filmmaker, keynote speaker, stuntman, and using Oxford commas. Yes, he is that Brad Weaver.

Collectively, Tara & Brad have worked with brands including Disney, Verizon, Turner, MTV, Warner Brothers, Holiday Inn, IHG, Coca-Cola, ESPN, CAA, NPR, Salesforce, American Eagle, NATO, Lionsgate, Kimpton, AT&T, SunTrust, Olive Garden, Big Brothers Big Sisters, United Health Group, UPS, Chick-fil-A, The Home Depot, Macy's, Hard Rock Cafe, GE, Nokia, Sony, and Microsoft.

Skills

Branding

Sector Experience

Books & Periodicals, E-Commerce, Film (Feature)

Clients

Coca-Cola, Disney