About us

We're the UK's largest writing and brand language consultancy.

Every organisation uses words.

Which is why it's amazing that most business writing is so boring. But fret not. We're here to rescue you from the tyranny of linguistic mediocrity and meaningless jargon.

We’ve traveled across more than 20 countries, doing these three things:

Thinking. We’ll help you sort out your story, your strategy, or define your tone of voice.

Writing. We write almost anything, find specialist writers, and manage writing projects. We can also name new company products or programmes for you.

Training. We train people to become more effective and creative writers at work, and to get everyone on board with tone of voice guidelines.