About me

Initially studied/worked in Architectural Design. COPYWRITER roots to ACD before 'headhunted' switch to GROUP/HEAD OF ART roles (can't draw! only scribble + direct); built up significant NBD track record (as REGIONAL to EXECUTIVE CD) inc. CREATIVE STRATEGY, CAMPAIGNABILITY (ATL/TTL/integrated +++) and BRAND BUILDING (from image, shop floor to NPD). THREE KEY STRENGTHS