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Leaders

Has rustic gone rusty?

Unearthing the latest natural design trends in food packaging. When we think of natural and organic food packaging we might conjure up images of earthy materials such as craft paper and garden string. Combine that with stamp effect typography that...

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Leaders

Unboxing unboxing

How packaging can drive sales and build advocacy at the heart of the unboxing experience. If you haven’t seen or heard about the unboxing trend consuming the internet then you’d better crawl out from behind that pile of plain cardboard...

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Rebrand Roundup: Hotels, ales, soaps, champions and more

Ragged Edge - Assembly Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most...