ABOUT

Federated Hermes is a top 30 money market firm, but most financial advisors hadn’t even heard of them. So, to jumpstart their reputation, we created a fully integrated ad campaign that highlighted the one thing that separates them from the rest of the pack: their ruthless vetting process.

We invented eight stress tests as metaphors for the way we test our financial products. They covered everything from testing the strength of a mattress with a steamroller, to testing the strength of the stitching on a pair of jeans. Then we paired those tests with copy describing the various products Federated Hermes offers in video, print, out of home, digital display and social posts.

Campaign Performance:

- Clicks: +60%
- Click-Through Rate: +55%
- Sessions: +65%

Landing Page Performance:

- Sessions: +117%
- Users: +132%
- Time on Site: +28%