ABOUT

A new, innovative, online furniture commerce platform is underway. It will set a new benchmark in the industry by joining the dots between customer, designer and maker in a sustainable way that strengthens local economies.

Challenge
The ambition was to underpin the revolutionary brand's offer by creating a robust go-to-market strategy within the online UK furniture and homeware sector, through strategic analysis, insights and primary data.

Solution
After conducting market research and defining customer typologies we held a mix of in-depth primary research interviews. Our research concluded with a strategic analysis summary, filled with valuable insights and actionable opportunities.

Along with a quantitative research report with statistical data and key takeaways and a design philosophy guide detailing how the primary research can steer the brand forward.

Results
All the analysis and market insights paved a way for the platform to be imagined and brought to life.