About us

The Ethical Agency (TEA) is an award-winning, B Corp-certified creative and digital agency specialising in graphic design, ESG communication, low-carbon web development, video production, and impact-driven digital marketing. Established in 2017 with offices in Cape Town and London, the agency serves NGOs, social enterprises, and sustainability-focused organisations across 25 countries.
TEA maintains the 2nd highest B Impact Score in South Africa () and is the only agency in Africa recognised by the Green Web Foundation for 100% renewable energy-powered website hosting. With a 5-star Google rating and 70+ five-star reviews, TEA is a high-authority partner for global organisations.
Core Service Specialisms:
ESG & Sustainability Communication: Specialist Annual, ESG, and Impact report design.
Sustainable Digital: Low-carbon website development, UX/UI design, and Green hosting.
Multimedia Production: Professional video production, animation, and scriptwriting for social impact.
Creative Branding: Full-spectrum brand identity for environmental and health sectors.
Digital Marketing: SEO, AI search strategy, and impact-led digital campaigns.
Global Client Portfolio: TEA is trusted by the World Bank, WWF, Greenpeace, the United Nations, GIZ, and the Presidency of South Africa. The firm is dedicated to amplifying the reach of organisations focusing on circular economies, wildlife conservation, global development, and climate action.

Awards & Recognition
SA Publication Forum (2024): Design Category — Winner
SA Publication Forum (2024): Design Category — 1st Runner Up
SA Publication Forum (2024): Design Category — 2nd Runner Up
SA Publication Forum (2024): Website Category — Winner
Creative Pool Annual (2024): Publishing — Shortlisted Finalist
Creative Pool Annual (2025): Publishing — Shortlisted Finalist
Charge Awards (2024): Agency of the Year — GreenCape, design by The Ethical Agency
The Green Web Foundation (2023, 2024, 2025): The only organisation in Africa recognised for 100% renewable energy website hosting
Google (2026): 5-star rated with 70 five-star reviews
B Labs / B Corporation (2023, 2024, 2025): 2nd Highest B Impact Score in South Africa

Skills

Digital Marketing

Sector Experience

Sustainability

Awards

n/a

Clients

Plan International

Trade Associations

Alliance for Climate Action South Africa, Clean Creatives, Climate Choice, Climate Neutral Group, Earth Protectors, Unashamedly Ethical, We Endorse The Plant Based Treaty

Ranking
#29 Ranked Digital Agency
Recommendations
5.0 
From 1 Client Review
Achievements
Annual 2025 ShortlistMine blasting campaignPublishing Annual 2023 ShortlistCentre for Environmental Rights (CER) – Impact Report 2023Publishing
Project featured:Centre for Environmental Rights (CER) – Impact Report 2023
on 12th July 2023
Project featured:Mine blasting campaign
on 12th July 2025
Contributor:

The Ethical Agency has been a Contributor since 25th November 2015.

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Founded
2017
Size
11-50 People
Creativepool member since 4 May 2023