About me

After graduating with a BA (Hons) degree in Graphic Design at Norwich University of the Arts, my career began in 1986 at Design House Consultants. I also worked with other high profile London agencies, including Sutherland Hawes Design, delivering bespoke design for prestigious clients such as Allied Vintners, BT, British Gypsum, Boots and Scottish Widows.

I'm equally comfortable working independently or collaborating. I was promoted to Senior Designer to provide creative direction and team project management.

I eventually founded my own freelance business for clients more comfortable with a flexible and direct approach. As well as working with local SME's, I have also since enjoyed working (mostly remotely) with other clients such as Ambi Pur, BPB Industries, Nuffield Health, LI-Europe, North Yorkshire Police, Past Times, Sutherland Education and The Body Shop International.

My ideal client understands the important role design has to play in enhancing customer experiences and how the right implementation conveys values that resonate with the intended audience (key to successful brand management).

With the utmost focus on client needs, I apply a long-established and sound grasp of core design principles to deliver across all traditional and digital design channels.

I am always open to new clients looking for a bit of brand magic to kick start a new venture. If you would like to see my full portfolio, or talk about potential creative opportunities, please feel free to ask.

Skills

Brand / Logo Design, Creative Direction, Desktop Publishing, Icon Design, Image Retouching, infographics, Motion Graphics, Packaging Design, Print Design, Problem Solving, Typography, Visualising

Sector Experience

Branding, motion design, print design

Awards

The Royal Society of Arts Travel Bursary Prize

Clients

Ambi-Pur, BPB Industries, North Yorks Police, Nuffield Health, Pasttimes, Sheridan Homewares, The Body Shop