About us

Tesco is one of the world's leading retailers with operations in 14 countries across Asia, Europe and North America. Tesco employs 500,000 people and serves millions of customers every week.

The Tesco Values sit at the heart of our business and help us deliver our core purpose – to create value for customers to earn their lifetime loyalty. Our Values are - no one tries harder for customers and treat people how we like to be treated.

These Values were developed in 1997 from discussions with thousands of staff on what they thought Tesco stood for, and what they wanted the business to be. Ten years later, our staff refreshed the Values to reflect the business today and how they wanted to work in the future. These were re-launched across the Group in 2009.

Tesco's articles

The Best Christmas Ads of 2025 (So Far)

Stand out from the generic holiday ‘cheer’: 5 tips for creating memorable holiday content

Christmas Ad Season 2024: The Hits, Misses, and the Ones That Warmed My Frosty Heart #HolidaysMonth

The Art of Simple Excellence in Tesco’s Quality Food Campaign

Tesco explain why it pays to be connected #BehindTheIdea

The Global Impact of Eurovision: A Brand's Gateway to the European Super Bowl

Is Sprite’s label free packaging a bold move or just more greenwashing?

Halloween Campaign Roundup 2023 #HolidaysMonth

Tesco's incredibly ambitious Finest rebrand | #BehindTheBrand

How is adland preparing for Eurovision?

The Coronation of King Charles III in Advertising #Top10

Top 10 ads of 2022 | #YearInReview