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About me

I am a seasoned strategic leader and Head of Strategy at MRM Detroit and MRM Salt Lake City, specializing in Customer Experience (CX), CRM, and Commerce. I am champion for the customer and am committed to building meaningful, lasting relationships with customers, clients, employees and colleagues.

Under my strategic leadership, we have been recognized by the industry for our creativity and effectiveness with a Cannes Bronze Lion, a D&AD Wood Pencil, Silver at New York Festivals, multiple Effies and the Drum Award's Grand Prix. Most recently, I am particularly proud of our "used Barbie Dream Car" campaign for CarBravo, a division of General Motors. The campaign reimagined CarBravo's resale platform as a destination for collectible Barbie Dream Cars.

I have worked with global brands such as McDonald's, Chevrolet, Abbott Labs, US Bank, and General Mills—creating effective, award-winning, relationship building experiences.

I'm passionate about innovation and creativity, and I bring a strategic lens to every conversation, ensuring the customer's voice remains at the heart of impactful creative work.

Details

ContractPerm, Freelance, Remote

LocationBirmingham, MI: United States

Working locationsDetroit: United States

Skill LevelDirector

LanguagesEnglish

Tagged Job TitlesStrategy Director

Achievements

Contributor:

Teresa has been a Contributor since 25th November 2015.

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Recommendations

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Skills

Account Management, Advertising, AI, Brand Stategy, Campaign Planning, CRM, Experience Design, Market Research, Media Planning, Social Media

Sector Experience

Automotive, Banking, Healthcare, Hospitality, Insurance, Manufacturing, Technology

Awards

Cannes Lions - Bronze, D&AD Award - Wood Pencil, Effie\'s - Bronze, Effie\'s - Silver, Golden Drum Award - Grand Prix

Activity

Connections5 Followers7 Following12

Likes4

Creativepool member since 20 June 2025

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Who liked Teresa's work

Karolina Demina

Irina Eller