About me

➢ Award winning Senior Strategist with 15+ years of understanding people, brands and how they connect. Well-demonstrated background in delivering growth through the development of innovative and profitable campaigns.

➢ 10+ years of high level strategic and creative leadership, with a focus on challenging the status quo

➢ 10+ years experience in Digital and Content, from an integrated perspective, leading customer engagements, sales conversions, e-Commerce, brand development and activations

➢ Analytical mind coupled with creative flair and natural curiosity, rounded in various categories like Beer & Alcoholic beverages, FMCG, Fashion, Automotive, Telco, Financial services, Pharma, Reduced Risk Tobacco/ Nicotine, political and not-for-profit.

➢ Passionate about travel, photography, innovation and what makes people click.


Advertising, Branding, Consultancy, Content, Copywriting, Creative Direction, Digital Marketing, Digital Strategy, Directing, Film, Strategy Planning

Sector Experience

Advertising, Branding, Consulting Services, Creative Services, Digital (SEO, PPC, SEM...), Film (Short / Documentary), Market Research, Marketing, PR


Cannes Lions - Bronze, Cannes Lions - Shortlist, Effie\'s - Bronze, Effie\'s - Gold, Effie\'s - Silver, EPICA Award - Bronze, Golden Hammer International - Gold, Golden Hammer International - Silver, SABRE Award


Bill & Melinda Gates Foundation, British American Tobacco, fashiondays, Heineken, Johnnie Walker, Millenium Bank, Nivea, PFIZER, SAB Miller, Škoda, Veolia

Currently No Recommendations
Top 25 Strategy Director Project featured:Artisan Ep. 2 // The Bakers
on 26th August 2016
Project featured:Days of Confusion // Dharkata
on 14th September 2016
Perm, Freelance, Temp-Perm, Part time, Remote
Skill Level
Senior, Director
English, French, Italian, Romanian (native)
Creativepool member since 18 May 2016