About us

Having launched as a shirt specialist of some repute in Glasgow Ted Baker quickly became the place to buy some of the very best contemporary men's shirting around.

From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humour, so much so in fact that the first stores used to provide a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced under the Ted Baker name has his personality woven into its very heart.

As you would expect from Ted, the approach to marketing the brand remains the same as it was from day one … primarily by word of mouth and out of the ordinary marketing. What other brand would give away Paxo stuffing at Christmas, a can of chocolate bunny hotpot for Easter, or even special world-cup 2006 football cards, Roy of the Rovers style?

Ted Baker's work

Ted Baker & Accumulate

Ted Baker SS19

Meet the Bakers

Ted Baker

Ted Baker – Mens Socks, underwear, Jersey surface designer and product developer

Ted Baker Wallpaper

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Ted Baker Wallpaper

Mission Impeccable

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Mission Impeccable

Ted Baker Solemates Digital Campaign

Take The Scenic Route

D&AD - Ted On The Go

Ted Baker SS14 – Get In On The Act!

TedBaker

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