Having launched as a shirt specialist of some repute in Glasgow Ted Baker quickly became the place to buy some of the very best contemporary men's shirting around.
From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humour, so much so in fact that the first stores used to provide a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced under the Ted Baker name has his personality woven into its very heart.
As you would expect from Ted, the approach to marketing the brand remains the same as it was from day one … primarily by word of mouth and out of the ordinary marketing. What other brand would give away Paxo stuffing at Christmas, a can of chocolate bunny hotpot for Easter, or even special world-cup 2006 football cards, Roy of the Rovers style?
on 5th February 2016 Project featured:Ted Baker
on 31st March 2017 Project featured:TED BAKER CLOTHING. US LAUNCH FILM.
on 2nd February 2018 Project featured:Ted Baker SS19
on 15th February 2019 Project featured:Mission Impeccable
on 10th April 2019 Pro member:
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Ted Baker has been a Contributor since 25th November 2015.