I was commissioned by Michael Brown, former CEO of MKTG.COM London and now founder and CEO at Asociat to produce a series of illustrations for his authoritative and thought provoking book ‘I DON'T AGREE’.
Published by the Mumbai based publisher, Jaico, it was released in India, Pakistan, Bangladesh, Bhutan, Sri Lanka, Maldives and Nepal in December 2021.
The book targeting the business fraternity from fledgling start ups through to established blue chip companies puts forward profound psychological solutions based upon Michael’s personal experiences in the workplace on how to recognise and pre-empt rising conflict and manage tensions within the boardroom thereby preventing meltdown and its inevitable life-changing collateral damage.
His work is underpinned by cutting-edge research and shares deep insights into sidestepping animosities and getting great things done despite our differences.
I liaised closely with Michael on each of the illustrations which were to be in the style of a graphic novel. The line drawings closely followed content and brief, conveying both the dichotomy of being a team-player and the neuroticism deeply-rooted in competitiveness and ambition. Each drawing was executed several times to convey the right message.
The cover was designed by Christopher Parker at Harriman House. Michael Brown's book has been published and released worldwide.
I Don't Agree by Michael Brown was announced as the winner by The Business Book Awards 2021 in the Leadership for the Future category. Michael was responsible for the art direction and owns the copyright on all content and illustrations.