Taylor James London

ABOUT

The Cannes Lions International Festival of Creativity is a global celebration of the best creative work and innovation. We are proud to have partnered with Engine and the Department of International Trade to show off the UK’s creative talent. Every time there is a British winner, our heroic animated Lion will give a celebratory roar and send out congratulatory messages on digital billboards up and down the Croisette. This is one of several other executions we have produced as part of the GREAT campaign.

We wanted to create a striking character that would draw attention in the bustling streets of Cannes. Having tried several different look developments, we decided to go for a blue, white and red colour scheme inspired by the Union Jack flag to symbolise the British advertising industry.

Date created: July 2017 2017-07-01T00:00:00+0100
Date published: 13 February 2018 2018-02-13T22:49:10+0000
Annual 2018 ShortlistDIT - Cannes LionOOH Project featured: on 20th February 2018

DIT - Cannes Lion

*
*
*
*
*
*
*

Comments

Project tags
SHARE