ABOUT

We partnered with Coca-Cola to create its first new product launch in over a decade - a new flavour-led sparkling water that allows Coca-Cola to compete in the fastest-growing drinks segment in North America. We invented a vibrant brand inspired by the product's unique flavour combinations. The result is a bold brand expression that cuts through the noise of the over-saturated flavoured water category. The overarching strategy of 'enlightenment' was designed to build and protect the brand DNA whilst bringing freshness to the whole portfolio.

Results:
Coca-Cola's first new brand launch in over a decade
$0 to $128m in just over 30 months
3x retail value growth vs U.S sparkling water category