Taxi Studio Bristol

ABOUT

We partnered with Coca-Cola to create its first new product launch in over a decade - a new flavour-led sparkling water that allows Coca-Cola to compete in the fastest-growing drinks segment in North America. We invented a vibrant brand inspired by the product's unique flavour combinations. The result is a bold brand expression that cuts through the noise of the over-saturated flavoured water category. The overarching strategy of 'enlightenment' was designed to build and protect the brand DNA whilst bringing freshness to the whole portfolio.

Results:
Coca-Cola's first new brand launch in over a decade
$0 to $128m in just over 30 months
3x retail value growth vs U.S sparkling water category

Project featured: on 7th February 2023 Contributor:

Taxi Studio has been a Contributor since 25th November 2015.

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Coca-Cola: Enlightening North AHAmerica

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