Personalised, engaging, holistic tutoring.
AULIAU is a new centre for learning, aimed at young Asian students to help increase their potential at school and beyond.
The graphic tree represents growth and journey. We've framed it in an octagonal shape to create a unique focal point and balanced with a lowercase slab-serif typeface to provide stability while being approachable.
We also developed the brand by extending the graphic elements into open octagonal shapes and the addition of silhouetted Australian animals allowed engagement with the younger Asian students.
Our branding work delivered a style guide with clear rules on the use of the logo, colour palettes and fonts. Within the style guide, we also provided the creative direction to be implemented over time.