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About me

I believe design has the power to make things better. To help ideas land, messages stick, and people feel seen. My experiences have shaped how I listen, how I solve problems, and how I bring stories to life through clear, meaningful, human-centred visuals.

I'm passionate about using design to support projects that matter, especially those that empower, educate, or uplift communities. I specialise in working with public sector organisations, the NHS, councils, universities, charities, and non-profits. Each one focused on making a real difference in people's lives.

Alongside graphic design, I also develop full brand identities. I combine visual design with strategic thinking and industry insight to build brands that are both beautiful and effective. I use research and strategy to guide every decision, ensuring the work not only looks good but speaks clearly to its audience.

I'm proficient in Adobe InDesign, Illustrator, and Photoshop, and I know how to use each with purpose. From creating accessible, engaging presentations for councils and therapists to designing campaign materials for purpose-led brands, I bring clarity, creativity, and consistency to every project.

I've worked extensively in print, both running my own print business and now designing printed materials across a wide range of sectors. I know how to take a project from initial contact and briefing through to final delivery, making the process smooth, considered, and collaborative.

One of the parts of my work I love most is getting to know the people behind each project. Whether I'm working with an individual, a small team, or multiple departments across a larger organisation, I take the time to understand the brief, the goals, and the bigger picture. That way, the final outcome doesn't just look good, it works.

Creatively, I enjoy combining thoughtful design with personal touches that help a project feel warm and human. Where it fits, I often use hand-drawn illustration to add character and depth, bringing an extra layer of meaning that helps the work connect on a more emotional level.

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Tasmin's achievements

Site Achievements

studiopro:Tasmin was verified as a studiopro on 26th September 2025 studiopro approved
Contributor:
Tasmin has been a Contributor since 25th September 2025.

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2 Featured

Recommendations

Brand and Website Overhaul for UK Wedding Photographer

I worked with Tasmin for a complete re-brand of my photography business - Chloe Gels Photo & Video. Tasmin completely re-designed my entire website and did all my branding. Her work was incredibly thorough from start to finish and she worked one-on-one with me to make sure I received the product I wanted. There was no detail left untouched and the meetings we had / questionnaires I filled out made sure even the tiniest details were included in my brand. It is important for my business to feel personal and true to me and working with Tasmin, I knew that my passion and love for my work would shine through. You can see her amazing work here: https://www.chloegelsphotovideo.co.uk/.

Chloe Gels Photo & Video
Client at Chloe Gels Photo & Video
02 Oct 2025

Featured work

Work picked by the Creativepool editors for the homepage.

A bold, optimistic brand for an ADHD and career coach empowering late-diagnosed adults to find c

24 July 2025

Brand Identity | Web Design | Graphic Design and Illustration for Child Psychotherapist in Linco

18 July 2025

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