About me

Hi! I am a specialist below the line creative director and designer, with a passion for what I do. I am also a specialist illustrator/retoucher.

I have developed effective, strategic visual marketing for a number of key national and global brands over the past 20 years and these have included both corporate markets and global agencies.

I translate strategic category and brand insights/development into measurable and relevant creative implementation.

Through the effective translation of research, development and established marketing principles, both brand equity and intellectual integrity is established and translated into effective consumer communication and engagement.

My passion for creative work is balanced with total awareness of the business

needs and requirements and the importance of success for the brand.

I currently freelance for a number of global agencies and am looking to focus my efforts towards the UK.

Skills

I am an experienced below the line creative director and designer, with a passion for what I do. I specialise in packaging, any form of below the line visual communication, and an added benefit is that I am a specialist illustrator / retoucher. I am fully proficient in all apects of below the line marketing from research and development, to conceptual, writing, through all channels appropriate to the brief and within budget, through to final implementation, ensuring optimum consumer engagement. I excel at motivating teams to produce excellent creative that answers the brief, and inspires both the client and consumer. I revel in guiding young talent with my extensive experience to realise their full potential, and encourage them to perform beyond their own expectations.

Sector Experience

I have been in advertising for many years, am passionate about the industry and face the challenges that modern marketing presents. I have successfully marketed and implemented global brands into countries ranging from first world to third world markets, understanding the differing dynamics of those markets. I appreciate the importance of relevant communication that works and achieves the clients objectives.

Awards

Best in Class - Global - Procter & Gamble - Feminine Protection - Always Keep Movin' Campaign, Best in Class - Global - Procter & Gamble - Feminine Protection - Schools Education Programme Initiative, Best in Class - Global - Procter & Gamble - Babycare - Pampers POME Initiative, Lourie - Danone Kids

Clients

Beacon, Bokomo, Clover Danone, Gillette, Lenovo, Momentum, Nestl, Procter & Gamble, Sun International, Tiger brands