About me

As a creative director, Tanya is dedicated to creating smart, human-centric concepts that contribute to positive change in the world. With a mission to transform the advertising industry into a more inclusive, equal, mindful, and diverse place, she helps build sustainable brands on a genuine foundation, providing a new generation of consumers with real communication value.

As a leader, Tanya encourages her team to develop ideas that bring more common sense to the industry and purpose-driven work to the world. As a creative herself, she uses advertising to disseminate disruptive positive work and works collaboratively with strategists, creatives, designers, and producers to deliver the highest quality on every project, building trust-based, long-term relationships with clients.

With a wealth of international experience, Tanya has launched creative campaigns in seven countries and worked with various high-end brands. She has also received numerous prestigious international, regional, and local awards, including Cannes Lions, D&AD, Epica Awards, Eurobest, and the New York Festival. Additionally, in 2022, Tanya served as the Jury President at the ADCN Awards for Digital Campaigns. She was nominated for the jury at the shots Awards EMEA for Concept & Copywriting, the D&AD awards for Writing for Advertising, and the Cannes Lions for Direct category.

Work
Articles
Achievements
Activity

Tanya's achievements

Judging

Tanya Ponømareva has sat on the Creativepool Annual jury.

Annual 2024 Judge Wave

Annual 2023 Judge Wave

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