About me

Tanja is the Global Marketing and Communications Director of the Feminine Care Category at Essity and passionate about growing businesses by building brands with a purpose that are worthy being invited into culture. She believes in brand bravery, championing change and creative effectiveness. Essity Femcare (Libresse, Bodyform, Nana etc) is not only the fastest growing brand globally, it is also among the top5 most creative brands in the world (WARC 2019, 2020, 2021).
The taboo-breaking campaigns like #bloodnormal, Viva La Vulva, #wombstories or #painstories tackled toxic stereotypes around periods, vaginas and women's bodies have disrupted the Feminine Care category forever to create a new normal for woman+. The work is part of the advertising archives of the MOMA (NYC), the Louvre (Paris) and received 200+ awards incl. Cannes Lions Grandprix for Glass, Titanium Lions, D&AD black pencil of the decade, APG Grandprix for creative strategy, WARC Grandprix for effective use of brand purpose. That's bloody lovely but even better, it's improving millions of woman+ lives worldwide.
In the last 20 years, she's lived across 3 continents, worked across a broad range of brands and FMCG categories in regional and global roles always having innovation, sustainability but above all the consumer in mind.