About us
Here at tails, our team is made up of a group of people who all share a belief that we’re making a product that can change the lives of dogs and their owners for good.
Our canine friends are so special and unique and yet we were feeding them one-size-fits-all, generic food – it just didn't feel right. Choosing was confusing and without reassurance. Buying was difficult too with options ranging from suspiciously cheap to eye-wateringly expensive.
So in 2013 we set about creating a better, smarter and just plain simpler way to feed our dogs. Following a year of extensive researching, trialing and formulating, tails was launched in the summer of 2014. A service that allows every single dog to have their own unique, freshly-blended food that is as individual as they are and that gives their owners the reassurance that they’re doing the best for their dog in a way that won’t break the bank.
Since our launch, we’ve grown a large community of loyal customers who are seeing the benefits that tailor-made nutrition can have on their dogs, as well as the benefits our service can bring to their own busy lives.
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