The creative stems from the main feature of the Mitsubishi Phev, a hybrid engine car, made up from petrol and electricity. The concept for the spot was to show that it is a leader in its class. The car guides you through a dystopian fantasy landscape, slowly revealing five mythical hybrids. The audience is immersed in a world of familiar characters, ending with all hybrids bowing their heads in respect. The result is arguably one of the most eye-catching spots Mitsubishi has ever commissioned.

Date created: December 2016 2016-12-01T00:00:00+0000
Date published: 16 February 2017 2017-02-16T11:40:46+0000


Annual 2017 ShortlistMitsubishi - LeaderPost Production Pro member:

Pro accounts have added benefits for Creativepool members. To get your Pro account go here.


Tag Collective Arts has been a Contributor since 24th March 2017.

Invite x3

Mitsubishi - Leader