ABOUT

Menswear retailer Jacamo revealed its Winter ’19 campaign, championing values
that make ‘the true measure of a man’, an important directional shift for the brand and
wider cultural conversation.

Based around insight that bigger guys don’t want to be defined by their weight – but that
the right size and fit are key functional things they often struggle to find when it comes to
clothing. Jacamo looks to level the playing field with its specialism, raising the standard
when it comes to sizing and fit, and importantly standing for what really defines Jacamo
guys: their value set.

Date created: August 2019 2019-08-01T00:00:00+0100
Date published: 4 February 2020 2020-02-04T15:50:58+0000
Annual 2020 ShortlistJacamo | Winter 2019Production Contributor:

Tag Collective Arts has been a Contributor since 24th March 2017.

Invite x3

Jacamo | Winter 2019

Comments

Project tags
SHARE