About me
As the newly appointed Global Chief Creative Officer at Pernod Ricard, Tad oversees the creative development for the portfolio of brands which includes Absolut, Jameson, Altos, Malibu, and Kahlua to name a few. With over 30 years of experience in the marketing industry, he has a proven track record of delivering award-winning and effective campaigns that resonate with consumers and drive business growth.
Tad is passionate about creating simple yet powerful concepts that tell compelling stories and connect with audiences across cultures and channels. He's worked with some of the most iconic brands in the world, such as Nike, Jordan, Hurley, Nissan, MasterCard, and Burger King, both on the client and agency side. Tad also embraces adventure and new experiences, having lived in various cities and countries, such as New York, San Francisco, Los Angeles, Portland, Amsterdam, and now Stockholm.
Skills
Advertising, Brand Management, Brand Stategy, Branding, Change Management, Copywriting, Creative, Creative Direction, Social Media
Sector Experience
Automotive, Beverages, FMCG, Food & Beverages, Footwear & Accessories, Household Goods, International, Lifestyle, Marketing, Non-profit, Production, Sports
Awards
Cannes Lions - Bronze, Cannes Lions - Gold, Clios - Gold, Effie\'s - Bronze, Effie\'s - Gold, IPA Effectiveness Award - Gold, IPA Effectiveness Award - Silver, LIA Award - Gold, One Show - Gold Pencil, Webby Award
Clients
Absolut, Burger King, Converse, MasterCard, Nike, Pernod Ricard, TBWA\Chiat\Day New York, Wieden+Kennedy