Table19
London
ABOUT
A thriving intermediary lending business is crucial to the success of the Yorkshire Building Society. Yet the conventional wisdom says that brokers are only interested in choosing lenders who offer the lowest rate. Given that YBS had fallen behind on this score and were at the foot of the industry league table and mortgage brokers were defecting to other providers, how could YBS win them back?
MADEIT CREDITS
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Table19Marketing Manager
Back to Yorkshire Building Society Accord 'The Home of Happy Clients' project
Cathy Whittall
Digital Illustrator and Graphic Designer
United Kingdom
Nestor Correa
Stills Photographer, Nestor Correa Photography
United States
Richard
Creative Director, Meda
United Kingdom