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A thriving intermediary lending business is crucial to the success of the Yorkshire Building Society. Yet the conventional wisdom says that brokers are only interested in choosing lenders who offer the lowest rate. Given that YBS had fallen behind on this score and were at the foot of the industry league table and mortgage brokers were defecting to other providers, how could YBS win them back?

Date created: May 2018 2018-05-01T00:00:00+0100
Date published: 2 May 2018 2018-05-02T17:29:12+0100

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