About me

I am an experienced and diversified creative services and operations professional with over 25 years of experience across all disciplines of advertising and marketing, with a strong focus on strategic solution finding for and optimisation of in-house and agency-side creative departments against business targets.

I am a creative, driven, and results-oriented leader with a wealth of experience in building and managing local and global creative businesses and have a background of managing multi-channel campaigns for blue-chip and global brands as well as SMEs, delivering projects on time, to budget, and to superb quality.

I specialise in:
- process creation and optimisation
- training
- consulting and mentoring
- integrated project management consultancy
- strategy and department setup
- through the line project direction
- project management process implementation
- recommendation and implementation of MarTech tools.

I have a track record of success in driving results for companies, including transforming working processes, generating cost savings and elevating team morale.