About us

Pathfinding Sound Design & Audio Consultancy specialising in Music Supervision and Music Licensing for Film Trailers, Automotive Commercials, Premium Creative Advertising Campaigns, Fashion & Art Installations.

+ Music Supervision
+ Sound Design
+ Bespoke Composition
+ Audio Branding
+ Music Licensing
+ Audio Strategy

MUSIC SUPERVISION

We deploy Professional Music Supervisors to directly support your projects. By engaging early and embedding dedicated Music Supervisors as an integral part of your creative team we can help steer, advise and guide on the most efficient route to acquiring the optimal sonics for your productions. We will take time to fully understand your vision, aspirations and desired effect. We will take care of all aspects of Music Supervision from early ideation, mood-boarding, music searches, composer selection right through to the processing of invoices, licensing, submission of cue-sheets and finally whitelisting.

SOUND DESIGN

For your campaigns to ignite audiences they need to pack a real punch and envelope your audience with both immersive and impactful Sound Design. We believe in co-locating the Sound Design and Composition work such that they fully integrate and compliment each other. In all our projects we provide Hyper-Realistic Sound Design, using captivating and immersive SFX to punctuate and accentuate key moments within your productions. Our Sound Design team deliver Hollywood-level Sound Effects, Diagetics and Foley that will captivate your audiences - forcing them into the heart of the action.

BESPOKE COMPOSITION

Whether its developing the OST for a Hollywood blockbuster or creating bespoke tracks for a once-in-a-lifetime Nike experiential event, we are experts in Bespoke Composition. We maintain a ground-breaking roster of Composers and multi-instrumentalists that have entered the industry through fine arts and academic pathways. We believe the success in any Composition is fuelled by selection of the optimal Composer, the creation of a Technical Briefing Pack, accurately briefing the Composer on the Creative Direction and supporting Composers intimately throughout both the Demo and Composition process.

AUDIO BRANDING

We get it, its not a task you would undertake lightly - akin to designing a logo or trademark, its an investment. Audio Branding is unequivocally about projecting the key messages of your brand - the brands legacy, its heritage, its core principles and its raison d’etre. We will assist in this exploratory journey, helping to develop a sonic palate, creating sounds unique to your brand, production of; mnemonics, idents, audio signatures and comprehensively testing these across target audiences. Ultimately our goal is to develop a timeless mnemonic that amplifies the sophistication of your brand.

MUSIC LICENSING

Licensing of Intellectual Property is our bread & butter and can admittedly be confusing and a source of anxiety if you don’t understand the fundamentals. Our Music Licensing services are designed to reduce the administrative burden on your teams and streamline the audio acquisition process. Whether you are seeking to acquire bespoke music exclusively for your project or have aspirations of Licensing a Nina Simone original from a major publisher then we can integrate with your Production & Business Affairs teams to realise the vision. At the end of the day we provide piece-of-mind and the knowledge that you have acquired the optimal rights to enable your project to flourish.

AUDIO STRATEGY

By defining your Audio Strategy we can ensure that all future campaigns will amplify your brands values, ethos, legacy and messaging. A compelling Audio Strategy will ignite and capture new audiences, reinvigorate legacy audiences and augment your Creative Directors vision. We develop business winning Audio Strategies that align with emerging trends, market analysis, and contain that all important “shareability” factor. This business critical service empowers your organisation through the delivery of a defined Audio Strategy, embedding tangible results and consistency into current and future campaigns.

CONTACT

For sync + licensing contact gavin@syncsmith(dot)com

Syncsmith's work

Diorshow 2021 Part One

Diorshow 2021 Part Two

Burberry "Corp20"

VICE "Showtime S1"

Basic Instinct

Burberry "AW20"

Nike - Be True

The Current War

BMW - Control

Nike Jordan - Unite Pt II

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