About me

I transform complex, multi-brand portfolios into high-growth engines. I champion a basics first methodology, mastering core commercial drivers to fuel sustainable EBITDA growth.
With an MBA and 15+ years of board-level experience, I bridge the gap between operational excellence, post-merger integration, and pioneering AI-driven marketing capabilities. My focus is on creating unified organisations that don't just grow, but scale efficiently.

Core Specialisms:

Operational Excellence: Standardising brilliant basics across portfolios to eliminate waste, drive synergies and provide a stable platform for innovation.

Commercial Transformation: Turning strategy into measurable EBITDA impact.

Post-Merger Integration (PMI): Harmonising brands and operations post-acquisition.

Future-Ready Marketing: Deploying AI-driven capabilities to gain a competitive edge.

Work
Articles
Achievements
Activity

Susie's achievements

Judging

Susie White has sat on the Creativepool Annual jury.

Annual 2026 Judge Independent Agency of the Year

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.