Hoffman has worked at Wieden & Kennedy for 32 years, "employee number eight" at the agency when it was still young. She has worked in Amsterdam, London, New York and Delhi as well as Portland on campaigns for clients including Nike, Old Spice, Levi's, Chrysler, Targetand Procter & Gamble.
"Susan has either created, mentored or championed our most iconic work," said Dan Wieden, chairman, in a statement. "She keeps us a little crazy, which is in the DNA of this place. Colleen's creative thinking and business vision are second to none. Together, they are a force of nature. There is no better pair to continue this agency's creative legacy."