Susan Hoffman
CCO
ABOUT
Leading into the first round of the Australian Open in January 2022, Nike wanted to create a spot with British tennis superstar, Emma Raducanu, that plays on some of the negative criticism she’d received since her historic win at the 2021 US Open.
MADEIT CREDITS
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NikeClient
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Justin HallstromDesign Director -
Adam BellGaffer -
Adam ReinckeCreative -
Aleks AtanasovskiCreative -
Alice ShawAccount Director -
Anna ArnellCreative Director -
Arabella SwanDesigner -
Brian RitterDirector -
Ed DownhamSound Design & Mix -
George BlomileyArtists -
Greg SmithProducer -
Hannah VatandousPlanner -
Harry WheelerPhotography -
James HamiltonDesigner -
Jamie MonksGrip -
Javier AlejandroExecutive Producers -
Jay HinesStylist -
Joe BillingtonProd Asst -
John HollowayEditor -
Karla Quinonez LeonArtist -
Luke ReadeConcept Artist -
Martin BassotPlanning Director -
Mich BradfieldVFX Producer -
Sarah FoxCreative -
Thomas Kelly1st AD -
Tom BenderCreative Director -
Tommy Coulter-ListonArtist -
Tag Collective Arts -
Tim DaviesVFX Artist -
Susan HoffmanCCO -
Mark HorrobinHead of Colour -
Hannah YoungCreative
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