About me
Data-driven CPG Marketing Manager with almost 9 years of experience at Procter & Gamble, driving operational excellence, brand growth, and cross-functional leadership for a $ business portfolio. Expert in consumer packaged goods (CPG) marketing, omnichannel marketing, campaign execution, and go-to-market (GTM) strategy. Proven track record managing a $6M marketing retainer budget, optimizing vendor governance, and implementing strict financial spend controls. Specialized in marketing analytics, market research, consumer insights, and year-over-year trend analysis to drive strategic decisions in a matrixed environment. Pioneer in digital marketing innovation, leading the first national retailer implementation of AI-driven AI-8112 coupon offers to scale brand awareness, customer acquisition, and user growth by 300%. Advanced proficiency in marketing technology (MarTech) integration, product management, e-commerce operations, and workflow automation.
Skills
Advertising, Agency Coordination, Budgets Planning / Allocation, Content Management, Digital Marketing, Influencer Marketing, Marketing, Marketing Strategy, Social Media, UX/UI