About me

Hello

I have had the very good fortune to be part of making a lot of amazing and effective integrated marketing communication, from start to finish. I love to be part of the process, from either side.
My plan is to continue to lead and/or participate in, this process with other like-minded people.

The process starts, ideally, with a product or service, some unique benefit, and a really great insight about a target and why they'd want to buy it or use it, a millions of dollars to spend on the media.

Blah blah blah. Very few brands are in this ideal situation.

If you don't have any of those then you need to find something that's true. The strategy is the beginning. Bad strategy makes good work very hard to do. Great strategy puts the onus on the creative. Where it should be. Then sell your thing on it's merits - whatever they are. Even if it isn't the only one that does that, or the first one. It's something. Fun

Just don't lie. It's easier to make a g