About me

Customer experience professional with over a decade of industry experience. I have worked on B2B and B2C projects ranging from large-scale, complex data applications through to service lead mobile, kiosks and tablet, responsive web and TV applications. I love everything about user experience design. I am always thinking about the needs of end users, inviting collective participation and interaction at every level. I am a creative, client facing UX designer with great inter-personal skills and a wealth of technical knowledge and expertise.

"My goal is straight forward... always put the user first by turning complex processes into simple, meaningful and engaging experiences. The rest will fall into place."

What matters to me the most is to create engaging, memorable and playful user experiences that are simple, useful, usable and fun to interact with.

Specialities:

- User research & usability testing (user research planning, contextual inquiry, mental models)

- User Experience Design (personas, customer journey mapping, user scenarios);

- Information Architecture (site maps, content audit, classifications, card sorting)

- Interaction Design & User Interface Design (storyboarding, task flows, sketching, wireframing, rapid prototyping; design patterns)

- Designing for mobile (iOS, Android, J2ME)

- Agile scrum methodologies

- Experience in content management systems and delivering functional requirements

Industry experience in:

Entertainment, Media, Commercial, Defense, Government, Insurance, Banking, Travel & Hospitality