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Superrb Hayling Island


Blackman Cruz is one of LA's most compelling furniture and art showrooms, as well as one of the city’s foremost design houses. Best known for infusing age-old craftsmanship techniques with an offbeat point of view.

From the first phone call we knew this project was going to be a winner. Their stunning product photography, keen eye for design and laid back West-Coast attitude all came together to make this one of our favourite builds to date.


Seeking to replicate a visit to an art gallery, we combined an editorial inspired layout with understated typography and subtle transitions. A dark background was chosen in order to complement the moody vignette images.

Love of the craft

Combining beautiful photography with elegant transitions to deliver a best-in-class shopping experience which captured the owner's whimsical sense of humour.

Stunning magazine-inspired layout
Subtle transitions & micro-interactions
Instant search & suggestions
Product zoom & enlargement
Brand storytelling
Shopify e-commerce
Product tearsheets (built on the fly)

Flexible showcase

To allow the photographers to shoot each item in the best possible way, we devised a flexible layout to cater for landscape, portrait and square images automatically.

We know the devil’s in the detail, so we included the option to enlarge product photos to a much grander scale on product pages so you can really see the craftsmanship and finer details.

Rebels of the design world

Adam Blackman and David Cruz prove that the best work comes from the union of two wildly different visions.

A core pillar of their brand, we created a space to tell their story on the website, as well as playing with contrast strategically throughout the website.

We also created a page with a live feed from their Instagram and a private sales page for their exclusive Illuminati club.

Fully responsive with a powerful visual search

The website is built to scale seamlessly across all common devices and we spent a great deal of time planning and prototyping the mobile user experience.

We introduced a powerful instant search tool to help visitors navigate the extensive catalog quickly and easily. Products and popular categories appear the moment you start typing and over time it gets smarter and the recommendations more accurate.

Date created: September 2018 2018-09-01T00:00:00+0100
Date published: 14 February 2019 2019-02-14T10:13:19+0000


  • Blackman CruzClient
Annual 2019 ShortlistBlackman Cruz - A unique dichotomy in designWeb Project featured: on 15th February 2019 Contributor:

Superrb has been a Contributor since 5th April 2017.

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Blackman Cruz - A unique dichotomy in design