About me
With more than 15 years of experience in delivering industry-recognised creative solutions for media companies, I have proven experience in driving brand engagement across web, digital and print platforms, with extensive experience in brand marketing, advertising and brand campaign strategy, global business development in design.
For the past five years, I have been freelancing as a designer, art director and design consultant. Designing for international brands like British American Tobacco (BAT), Gap, Gatwick Airport, Orient Express, Nespresso, Nido, Philip Morris International, Royal Navy and Unilever.
My clients include: Ogilvy & Mather, Joule (a WPP agency) DDB Gutenberg, Beetroot design, Camelot (National Lottery), CTN Communications, Given London, Haymarket Publishing Group, Ipsos Mori, IMI Enterprise, Illustrated London News, Osney Media, PSPRare and Red Cow Creative.
Within my job scope, I work on design implementation, branding identity, web, digital and print design. I also specialise in Keynote (presentation software). Working with my clients, I develop sound concepts from creative briefs to produce various campaign strategies of various services and products. Ensuring brand values are maintained and promoting each product/brand to their target audiences.
My duties include conceptualising, design, production and artwork creation for exhibition stand design, advertisements, brochures, leaflets, Keynote, PowerPoint presentation, promotional email blast, online banner and MPUs.
I am proficient in Quark, Indesign, Photoshop, Illustrator, Freehand, Keynote, Powerpoint, Dreamweaver, Flash, Adobe ImageReady both on PC and Mac platform. Born and rise in Singapore, I am bilingual both written and spoken of English and Mandarin.
Skills
I am proficient in Quark, Indesign, Photoshop, Illustrator, Freehand, Keynote, Powerpoint, Dreamweaver, Adobe Muse, Adobe Ideas, basic Flash, Adobe ImageReady both on PC and Mac platform. Born and rise in Singapore, I am bilingual both written and spoken of English and Mandarin.
Sector Experience
Advertising, design and publishing.
Clients
BBD Gutenberg, Beetroot design, Camelot (National Lottery), CTN Communications, Given London, Haymarket, Illustrated London News, IMI Enterprise, Ipsos MORI, Osney Media, PSP Rare, Red Cow Creative
Trade Associations
On the personal front during my free time, I am a contributor and review club nights, pop events, and music for loose-lips.com. A London-based online lifestyle pop culture e-magazine focusing on new trends and wide range of contemporary activities in the entertainment sector around Europe. I am also a member of Creative [SIN]ergy, Creative [SIN]ergy is a platform to foster interaction and collaboration amongst its member base.