About me

As a Graphic Designer with over 18 years of experience, I thrive on the thrill of a blank canvas that allows me to unleash my creativity without limitations. I have primarily worked in-house, where I had the privilege of leading a small team of designers, delegating tasks, providing support, and inspiring them to produce fresh design concepts that align with the company brand, while ensuring projects are delivered on time and to a high standard.

One of my most significant accomplishments was leading the redesign of the home fragrance company Ashleigh & Burwood, with a move towards contemporary and premium brand values. I oversaw the creation of the new brand guidelines, including the logo, fonts, and colours. The redesign was consistent throughout the full spectrum of A&B products, marketing collateral, and website. I created all artwork for the website and digital communications, including banners and gifs, maintaining brand identity throughout.

I've had the pleasure of working with clients such as Beauty Product Development, The White Company, Soho House, Reome and Pipetto, where I collaborated closely with product development and creative teams to ensure the final designs met high standards. My experience includes designing bespoke promotional materials, POS, adverts (online and print), as well as product and packaging designs.

My 18 years of experience have taught me that every creative opportunity requires passion and attention to detail. Seeing my work on shelves worldwide and in people's homes is a source of pride and what continues to drive me to create in all aspects of my life.

Sumitta's work

Wild Things home fragrance collection

Home fragrance packaging and product design

Logo & website design for Net Zero Heritage

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